In today’s fast-paced world where we can have quick access to all sorts of services, Dr. Mark McKenna asked an important question. Why can’t we have quick access to aesthetic treatments where and when we want them?
With this question in mind, Dr. Mark McKenna started OVME Cosmetics. This brand is poised to become the go to service for anyone looking to improve their look, whether it be from Botox injections, weight loss treatments or a litany of other options for looking your best. Even though aesthetic medicine is a multi-billion dollar industry, fast access can be limited and quality practitioners can be difficult to find. The OVME Cosmetics brand is utilizing tech tools and top-tier professionals to solve these major hurdles. This grand idea will help create a national network of easily accessible, expert clinicians that are available at your home and on your schedule.
Although he received his medical degree from Tulane University Medical School, Dr. Mark McKenna chose to follow the entrepreneurial path after working with his father after medical school. He started a real estate business in New Orleans that was highly successful. He decided to make a change after hurricane Katrina, which led him to relocate to Atlanta and start a fee-for-service aesthetic business called ShapeMed. The success of this business, which ended up being bought by LifeTime Fitness, led to his current venture.
Taking the fee-for-service model of ShapeMed and adding a technical edge to it shows the forward thinking of this young entrepreneur. OVME is able to add a huge network of aesthetic practitioners to its network very quickly by utilizing an app to attract practitioners looking to make money at times when they are not seeing patients in an office. The genius of the model allows clients to receive tailored aesthetic services like Botox from a local, licensed, professional almost anywhere the client wants. There is also a rating system for the providers with comments that allow clients to choose someone with a good history. The patients also receive an online consultation prior to the procedure all with the ease of an Uber-style app that is user friendly and adaptable to the changing needs of the company.
Taking into account the current trend of fast, personalized service and the public’s continued love of aesthetic medicine, Dr. Mark McKenna’s approach appears to fill a growing need. Time will tell if this idea can gain traction and become the nationwide brand this young entrepreneur envisions.