Market America is a company that has become synonymous with their slogan UnFranchised that is used to refer to the company’s independent operators. Since 1993, Market America has worked diligently to help creative and driven entrepreneurs realize their business ownership goals. The company achieves this goal through its internet marketing and product distribution model. The company states that its mission revolves around giving entrepreneurs the ability to build a great income while changing the shopping game forever.
The organization has its corporate headquarters in Greensboro, North Carolina but it operates globally across numerous countries. Market America currently has international business going on in places ranging from the U.K. to Hong Kong. The company states that it employs over 800 individuals. Market has found huge success over the years with its model that relies on one on one interaction. This interaction creates a social type of shopping experience that has altered the way that many consumers shop for the items that they need. The company is in many ways a reflection of its charismatic Chief Executive Officer and President JR Ridinger. JR is known for being a highly engaging individual who has an ability to make people feel comfortable immediately upon meeting him. JR exudes a clear belief in himself and has always had a way of inspiring others to feel the same way about themselves. This kind of attitude is really what has driven the massive success of Market America over its many years in business.
Market America’s Executive Vice President Dennis Franks and Vice President of Sales Jim Winkler recently talked about the fact that themes are an excellent tool to explains what Market America does to remain so successful. There are numerous themes that can be clearly associated with Market’s UnFranchise business model. The company’s UnFranchise independent operators are encouraged by the company to talk to potential customers in terms of themes rather than focusing on strictly trying to follow a script. The company also emphasizes to its distributors that often times, you learn the most from your customers by simply asking questions.