For the last five years, New York City Real Estate firms such as TOWN Residential, Keller Williams, Rutenberg Realty, and BOND have grown and expanded rapidly.
Dave Liniger founded RE/MAX in Denver and helmed the company’s expansion into a global firm with over 100,000 agents working in more than 100 countries, and he is confident that there will soon be RE/MAX offices in Manhattan.
TOWN Residential expanded greatly soon after Andrew Heiberger founded it in 2010. Heiberger had previously founded and grown Citi Habitats for over a decade, making Citi one of the largest residential brokerage firms in New York City.
Liniger started RE/MAX in the 1970s, and sees getting a foot in the door to the Manhattan market is one of finding the appropriate personnel with the right expertise. He sees the sales force that operates in many of the nation’s largest metro markets, not just New York City, but also Philadelphia, Boston, Atlanta, and Chicago, as being of a completely different stock than the salespeople one tradtionally finds in rural or even suburban markets.
A culture of honesty and high-value placed on knowing the product has helped lead TOWN Residential to accolades such as being named one of the “Top 50 Best Places to Work in New York City”. TOWN’s Representatives are industry leaders who provide an unprecedented level of service and expertise to their clients.
Heiberger explained that small isn’t always effective, because those firms lack the marketing capital, and discount models aren’t appropriate because they turn off high-end brokers and luxury rentals, according to a 2013 interview in Broker’s Weekly.
The New York City real estate market is completely different from what many realtors may be accustomed to in a suburban market in any state, and any firm, not matter their size or international presence will have their work cut out for them if they want to make it here, not just anywhere.