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Liquor License Approval Signals Dick DeVos Purchase

The initial approval of a liquor license to be transferred from the current owners of the Coppercraft Distillery to the Dick DeVos owned Windquest Holdings Group signals the start of a new era for the liquor producer. Dick and Betsy DeVos have taken the opportunity to invest in the distillery that has grown quickly since it was established in 2013 to produce craft liquors, including gin and rum from its 9,000 square feet location in the Holland Township. MLive reports Coppercraft Distillery has grown to supply liquor to more than 100 customers across Michigan, but founder Walter Catton III hopes to expand the customer base with the injection of cash from Dick DeVos.

Dick DeVos is in a strong position to provide financial support for small businesses across Michigan and the U.S. as a whole after assembling a personal fortune estimated at more than $5 billion in 2012. His personal fortune came from his work with the AmWay Group that has been under the control of the DeVos family for decades; Dick worked in many different areas of the AmWay Group over his career before reaching the position of President in 1993.

DeVos has authored a book detailing how successful people made the most of their careers without losing key principles, such as honesty and integrity in favor of a faster rise to success.

After leaving his role with AmWay Dick DeVos formed the Windquest Group, which has taken control of the Coppercraft Distillery alongside craft liquor company founder Walter Catton III. The growth of the distillery is something Catton III has already considered, and feels the retail and event aspects of the company can be improved. Expanding the customer base and adding craft beers to the product line is already being planned, along with the addition of a kitchen to the tasting room in a bid to draw in more customers to the physical home of the distillery.

Learn more about Dick’s history by visiting the following link: