Andrew Taggart, who along with Alex Pall make up The Chainsmokers, explained that their audience is quickly expanding.
“We’ve grown from having a college audience to having an over 30 audience and an under 15 audience,” Taggart said during an interview with Interview Magazine.
The Chainsmokers are able to target such a large crowd because they have it all. Their music is produced personally and sounds like nothing else being made today. Their lyrics are also very personal and emotional motivated, making their music more than simple dance and party tunes.
Take for example “Closer.” It is a song about a young couple who are in love and have recently began a live away from home together. If you listen to the music, you will hear a mix of several different emotions layered into a clear, concise song. If you don’t pay attention to the lyrics the song sounds like a simple party hit. The Chainsmokers have been able to share their music with audiences who look for different things in their music. It is no wonder The Chainsmokers haven’t stopped expanding since their first single in 2014.
Alex Pall, the other member of The Chainsmokers, also chimed in about their growing fanbase. Pall explained that Instagram enabled him to find out exactly who his fans are, even conversing with them. Pall said he has seen fans from places like South Africa listening to his music. He also said that their primary audience consists of 16 to 25, but surprisingly, the demographics are almost perfectly split between boys and girls. Pall also sees fans outside of their normal demographics. They have fans under 15; they have fans over the age of 30 too.
The Chainsmoker’s continued growth can be attributed to their ongoing innovations. For example, “Closer” marked Andrew Taggart’s debut as a lead singer. This decision also lead to changes to their live show, making their live concerts a better experience for fans.