Doe Deere is the founder and current CEO of the spunky and unique makeup company Lime Crime. The goal of Lime Crime is to help every woman discover her inner unicorn through bright and fun makeup. Doe Deere has always loved wearing loud and wild makeup. She doesn’t believe that makeup always has to look natural but that you can use it to express yourself however you want whether that be with blue hair or purple lipstick.
In a brief article, Doe Deere, explains how she became such a successful entrepreneur in such a short amount of time. She outlines her success in five simple steps. The first is to find your passion and follow it. Doe Deere has a passion for fun makeup and now it’s what she does for a living. You’ll never get half as far doing something you hate than you would if you were doing something you love.
The next step is use and expand on your skill set. This is similar to finding your passion and following it. You’ll go much farther focusing on things that you’re good at rather than forcing yourself to do things that you struggle with. In today’s society, we tend to focus on our areas of weakness to overcome them. But Doe Deere has shown just how ineffective that is. She capitalizes on her strengths and is exponentially more successful for it.
The next step is to tackle problems head on. Letting them fester is the best way to seriously hurt your company. Problems will prove easy enough to fix if you just handle them as soon as they pop up. Doe Deere believes in sticking it out until you’ve overcome the problem so that you can move on to handle the next one. Learn more:
The fourth step Doe Deere recommends is to learn from others. Doe Deere says she has learned a lot and avoided tons of problems just by opening her mind and ears and taking advice from anyone and everyone around her regardless of their station in life or position in her company. She doesn’t push people’s concerns aside because she knows they may make a huge difference. Learn more: http://yourbeautycraze.com/how-beauty-expert-doe-deere-gets-ready
The final step is the take risks. Creating a company that sells solely vibrant and unusual makeup seems like a risk in and of itself. Yet Doe Deere has taken that risk and it has brought her immense success. Learn more: https://www.limecrime.com/about/