America Out of Doors

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March 17, 2019

Equities First Holdings Moves To The Southern Hemisphere

Equities First Holdings has moved to the Southern Hemisphere with offices in New Zealand and Australia. The company has worked out a way to serve many customers through their special lending model, and they are adapting to the local laws in each place that they go. The company also wants to be sure that they can be progressive in their lending practices.

This company has done a very good job of helping people get the money they need, but they do not ask for regular collateral. The company knows that it needs to help people close their loans faster, and that is why the application is so simple. The firm believes that they can provide people with better service when the collateral is reduced, and they only accept stock collateral to make this possible. The business model at Equities First makes everything easier on the customers who just need their money now.

February 08, 2019

Steve Lesnard believes in the power of the internet in promoting brands

Steve Lesnard has played an instrumental role in the development of brands as a business professional. He has extensive experience in the business sector since he kick-started his professional career in the field. He created a good foundation when he studied entrepreneurship and business in his higher education. Steve Lesnard also holds a Masters Degree in Business Administration.

Steve Lesnard’s Career Growth

His excellent managerial skills have been vital in the growth of his career as a business guru. Steve Lesnard landed his first job at Nike-an athletics company. He has honed the skills over the years by working in several departments of the company. Steve successfully helped in the development and selling of Nike’s brand in the footwear department. He also participated in a marketing campaign for Nike’s brands during the Beijing Olympics. He has grown within the company to occupy the top executive positions such as the Global Running Vice President. His expertise in management assisted him to earn promotion and was appointed the general manager of the Global Running.

The revolution of business through technology

Steve is passionate about entrepreneurship and is excited about the power of technology in the transformation of enterprises. He acknowledges that for business to achieve the growth they must position themselves to take advantage of internet marketing. Steve has experience in the development of brands and states that the internet provides the fastest way to introduce the brands of the business to a broad audience.

He states that social media platforms are powerful marketing channels if used correctly to capture the target market. Steve Lesnard advises entrepreneurs to create products that align to the needs of their clients first before strategizing on the marketing of products. He gives two principles if used correctly will transform an entrepreneurs branding initiatives.

Principle 1: Observing simplicity

SteveLesnard says that the marketing theme should be simple and clear to create a long-lasting impression on the clients. Entrepreneurs should be creative to introduce a message that will capture the benefits the customers will get by utilizing their products.

Principle 2: Bring the consumer experience to life

In this strategy, the entrepreneur should create videos to show the product features and some innovative features that differentiate it from other products.

January 05, 2019

How Richard Liu Qiangdong Gained His Reputation As A Business Mogul

Fueled by his ambitious disposition, Richard Liu Qiangdong embarked on numerous ventures following his college career. Liu Qiandong attended the illustrious Renmin University of China, subsequently graduating with a degree in sociology. During this juncture, Richard Liu Qiandong developed a vast skill set ranging from freelance coding to computer programming. Liu Qiangdong’s ability to digest the seemingly inscrutable dynamics of computer science enabled him to thrive in a digital capacity. While getting his foot in the door, Richard Liu Qiangdong took a job at JapanLife. This corporation promised ample opportunity, and Richard Liu Qiangdong quickly graduated to executive positions.

Two short years later, Richard Liu Qiangdong acted on his urge to pursue entrepreneurial endeavors. Before too long, Liu Qiangdong founded Jingdong, a Beijing-based shop offering magneto-optical products. Liu dedicated much of his time to fostering the growth of Jingdong, eventually expanding to 12 stores throughout China. Cut to 2003, and the SARS outbreak rendered Liu Qiangdong’s enterprise unprofitable. With no patrons or staff in his shop, Liu Qiangdong was forced to rework his business model. As a result, born. This e-commerce platform proved a suitable alternative, and Liu was even inspired to introduce electronics into his robust line of merchandise.

With steadily evolving, Richard Liu Qiangdong felt assured enough to cease the Jingdong business. Regarding recent developments, WeChat, a renowned Chinese multimedia software, acquired 15 percent of for a whopping $215 million. Liu Qiangdong agreed to the deal under one exception: WeChat regularly promote via their social networks. Given the billions of hits WeChat amasses a month, this was undoubtedly a sage business move on Liu’s part. These days, works in partnership with Farfetch, an online retail platform. In essence, the two enterprises combine forces to expand their influence throughout the Chinese market.

July 26, 2018

The Career Path of Chris Burch and the Making of Burch Creative Capital

Chris Burch is the founder and current CEO of Burch Creative Capital, a firm that exists for the sole purpose of providing funding, advice, and supports for new businesses that have fresh ideas and inventions, all to augment their launch into the market. Chris Burch has a long history in business involving all areas through founding, acquisition, and development of multiple businesses and brands. From luxury resorts to prefabricated tiny homes, his preferred market area is in lifestyle-focused products and consumer experiences. Aside from corporate activities, he also leverages his businesses’ profits toward philanthropic activities around the world from hospitals to child welfare initiatives.

In an interview, Burch gave a bit of insight into how he does business and where the idea for Burch Creative Capital came from. He states that he is a very curious individual, who continuously studies the world around him. After succeeding in business as a young adult, he was inspired to assist other entrepreneurs with original ideas get started. While traveling around the Americas, Chris Burch tries to insure that he works with passionate people who are willing to go above and beyond to make ideas become reality. While he actively encourages others to pursue their passions and make their ideas a reality and bring them into the market, he does not encourage them to do so blindly as he states, “My advice is always to listen”. Burch also admits to having failed thousands of times, but to him each failure was a lesson that granted him new understanding which he could then use to try again.

Burch also talks about having to constantly be in the mind of the consumer, and he claims he does so more through gadgetry than software. However, he primarily utilizes his favorite gadgets to access online podcasts and audio books to keep up with, and ultimately better understand, his consumers, refer to (

In the end, he concludes that failure is an opportunity to gain better understanding of a process and then be able to use that understanding to do better the next time. He also states that he has no regrets, aside from the possibility that he may not have been as confident in his youth as he should have been. Now, with all his experiences and life lessons, he has the opportunity and ability to assist other young entrepreneurs to confidently enter the market through his firm, Burch Creative Capital, according to