America Out of Doors

Step outside sometime

May 03, 2018

The Success Of Bradesco Bank Cannot Be Written Without Mentioning Luiz Carlos Trabuco Cappi

Luiz Carlos Trabuco Cappi is the current CEO of Bradesco which is one of the renowned banks in Brazil. The exemplary figure was born in Marilia City in 1951. Luiz Carlos Trabuco Cappi’s life story is that of a real leader who is selfless as he puts everyone above him. For those who have worked with him, all of them have recognized his ascension.

The enormous success of Bradesco
Bradesco Bank is a recognized financial institution in Brazil. The company has over 8 decades of experience in providing services to its wide range of clients in the financial and equity sectors. The bank had been voted among the biggest banking institutions with investment and equity platforms. Bradesco has its headquarters in Brazil, Sao Paulo.

The bank has always focused its investments on the clients. There is not bank other than Bradesco that has the potential to give outstanding loans to corporations and individual clients across Brazil. Maybe this is the reason why the company is very popular for those who always seek financial support. Additionally, Bradesco Bank ensures efficiency in its services which is aided by the fact that it has over 12,000 teller machines distributed across the country. As a result of its quality services, the bank is ranked among the leading banking companies in the United States.

His journey to the banking sector
Luiz Carlos Trabuco Cappi started working at Bradesco as a clerk. At the time, he was 18 years old, working for the bank in honor and truth. While working a clerk, the reputed leader was appointed to serve as a clerical officer, a top ranking that gave him leadership skills towards becoming a future leader. A decade later, Luiz Carlos Trabuco Cappi decided to pursue his Business degree program at Sao Paulo University and later a degree in Sociology. After his graduation, he enrolled in a degree program in

Socio-political science
After working in the banking sector for many decades, Luiz Carlos Trabuco Cappi became the CEO at Bradesco Bank. During that period, the company was undergoing several management and operational issues. Apart from the fact that sales and profits were depreciating, there high was also a high turnover of the best employees in the company. Through his good leadership, Luiz Carlos Trabuco Cappi made a massive transformation to Bradesco thereby improving sales.

The next big thing
Picking an exemplary leader with critical leadership skills is an important element of Bradesco’s future. The company already has a strong reputation and an excellent balance sheet. Luiz Carlos Trabuco Cappi believes that Bradesco is the next big thing that every bank would wish to emulate. Brazil’s economy is very strong, and the demand for banking services grows by the day. The elected leader needs respond faster and take advantage of the existing opportunities in the market. Luiz Carlos Trabuco Cappi can help the company achieve this transformation.

Luiz Carlos Trabuco Cappi is currently recognized as one of the best CEOs in Brazil’s banking sector. He remains the most celebrated leader at Bradesco.


March 17, 2018

PSI Pay Leads in Providing Innovative Fintech Payment Solutions

PSI Pay is an UK-licensed payment solution institution that provides e-money services in the European Union. It is also the main Fin-tech company licensed by MasterCard to both issue debit and credit payment cards together with contactless programs and virtual cards across the European Economic Area (EAA).

This role makes the company responsible for reporting to the FCA on necessary information on the Master Cards activities that may include reporting, compliance, and audits.

Having begun its operations in the year 2007, PSI Pay has a global audience that terms them as transparent and effective. This has been supported by PSI’s professionals in the banking sector who are knowledgeable regarding alternative payments.

Contactless Payment

Among their variety of products, the MasterCard Contactless Card has also caught a lot of attention by allowing members to make payment of goods and services without having to enter a pin.By placing the card over a card reader you can make a payment of up to or less than £20.This method of transacting seems risky but each transaction is uniquely encrypted to protect transaction data and just in-case you happen to tap the card twice you can only bill once.

The company recently partnered with Kerv wearable to give the world the first ever contactless payment ring. This payment ring will be accessible in 38 million worldwide locations and will allow users to contribute to their accounts through their debit or credit cards and bank transfer or PayPal.

Kerv users will also have access to a virtual card that will allow online purchases. Commenting on the partnership, Managing Director Phil Davies was excited about their new partnership of creating a very new experience for their clients.

Providing Quality Services

Constantly aiming to provide the best services to their audience PSI Pay came in to assure their clientele that they will not be affected by any eventualities of the Brexit as the company had already planned on how they would remain stable.

Over the years striving to be the best service providers in the field has paid off really well. In the year 2015, the FinTech Company experienced it best financial period, PSI’s overall business revenue increased by 29 %. The growth in revenue was due to the launch of their affiliate program, expansion into other regions, various product launches and promotional campaigns.

To keep in touch with their audience PSI Pay has an updated Linkedin profile with details of their roles and objectives. Their company profile on the platform also gives more information details such as the number of employees and headquarters thus raising an interest to click on the link provided to redirect you to the company website for more information.

For details:

September 22, 2017

Bradesco’s Own Luiz Carlos Trabuco Cappi, His Younger Years, Career Moves, Awards, and High Points

The year was 2008. After decades upon decades of Banco Bradesco holding the title of the largest bank of Brazil, if not the entirety of South America, a late 2008 merger between Banco Itaú and Unibanco caused the newly-birthed financial ultra-entity to reign supreme as the largest bank in Brazil. Just one year later, Luiz Carlos Trabuco Cappi was promoted to President after 40-plus years of excelling in various appointments by Bradesco.

We fast forward six years to 2015. Luiz Carlos Trabuco Cappi developed, pushed for, and negotiated the acquisition of HSBC Holdings’ Brazilian network of financial institutions, aptly named HSBC Brazil, for $5.2 billion, equivalent to an excess of 17 billion Brazilian reals at the time. Despite facing resistance from stakeholders, creditors, and fellow managers within Banco Bradesco’s ranks, the acquisition turned out to prove fruitful for the banking organization. The growth fostered by the deal was roughly equivalent to six years’ worth of organic advancement at Bradesco, helping it exceed the performance of all other banks, inching it closer to that number-one spot.

Bradesco’s executives have historically proved highly beneficial to its success across its eight decades of operation, each one spending long periods of time at their respective helms, meaning any executory position at Bradesco is highly coveted. Even with Luiz Carlos Trabuco Cappi being just the fourth President – a position in which job duties are equivalent to that of other corporations’ Chief Executive Officers – in the ranks of Bradesco, despite being in existence for 62 years at the time of Luiz Carlos Trabuco Cappi’s Presidential promotion, he’s exhibited leadership at least as good as any of the other three Presidents since Bradesco’s 1943 incorporation.


Further, Luiz Carlos Trabuco Cappi is the only Bradesco President to have spend his entire career with the financial institution. Despite only working in one capacity, his career has been far from boring; Mr. Trabuco has hopped around locations, subsidiaries, and ranks of employment, including winning innumerable awards, honors, and accolades.

Luiz Carlos Trabuco Cappi was born in Marília, São Paulo, Brazil in 1951. Mr. Trabuco got done with secondary school at a young age, an honor in itself, something none of his peers were able to accomplish. Striving to keep his early streak of accomplishment momentously rolling forwards, the teenaged Luiz Carlos Trabuco Cappi enrolled in the University of São Paulo. After a few years at USP, he fruitfully completed – more like demolished – a postsecondary-level degree from the Faculty of Philosophy, Letters, and Human Sciences.

Before turning 18, at an age where most others are still fiddling around in high school – or even four-year colleges, if they’ve performed outstandingly well – the young Mr. Trabuco went to the nearby School of Sociology and Politics of São Paulo. The future financial sector executive would soon complete that degree, as well, a graduate certificate in Socio-Psychology.

After earning multiple degrees at universities 270-plus miles away from home, as a teenager, to boot, Luiz Carlos Trabuco Cappi found employment at Banco Bradesco’s original branch in Marília, coincidentally sharing hometowns with 18-year-old Luiz, in 1969. Shortly after, he was invited to join Bradesco’s metropolitan-based headquarters, bouncing around various departments and roles before settling in the marketing department as its Director in 1984. Trabuco was also President of both Bradesco’s insurance and pension subsidiaries, in 1998 and 2003, respectively.

Luiz Carlos Trabuco Cappi received consecutive awards in 2006 and 2007 for the Insurance Personality of the Year, given to the top performers in the field in Brazil. Mr. Trabuco was also named Entrepreneur of the Year in Finance by Isto É Dinheiro in 2015, following his advocation of and leadership in the purchase of HSBC Brazil.

Learn more about Luiz Carlos Trabuco Cappi: