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September 22, 2017

Bradesco’s Own Luiz Carlos Trabuco Cappi, His Younger Years, Career Moves, Awards, and High Points

The year was 2008. After decades upon decades of Banco Bradesco holding the title of the largest bank of Brazil, if not the entirety of South America, a late 2008 merger between Banco Itaú and Unibanco caused the newly-birthed financial ultra-entity to reign supreme as the largest bank in Brazil. Just one year later, Luiz Carlos Trabuco Cappi was promoted to President after 40-plus years of excelling in various appointments by Bradesco.

We fast forward six years to 2015. Luiz Carlos Trabuco Cappi developed, pushed for, and negotiated the acquisition of HSBC Holdings’ Brazilian network of financial institutions, aptly named HSBC Brazil, for $5.2 billion, equivalent to an excess of 17 billion Brazilian reals at the time. Despite facing resistance from stakeholders, creditors, and fellow managers within Banco Bradesco’s ranks, the acquisition turned out to prove fruitful for the banking organization. The growth fostered by the deal was roughly equivalent to six years’ worth of organic advancement at Bradesco, helping it exceed the performance of all other banks, inching it closer to that number-one spot.

Bradesco’s executives have historically proved highly beneficial to its success across its eight decades of operation, each one spending long periods of time at their respective helms, meaning any executory position at Bradesco is highly coveted. Even with Luiz Carlos Trabuco Cappi being just the fourth President – a position in which job duties are equivalent to that of other corporations’ Chief Executive Officers – in the ranks of Bradesco, despite being in existence for 62 years at the time of Luiz Carlos Trabuco Cappi’s Presidential promotion, he’s exhibited leadership at least as good as any of the other three Presidents since Bradesco’s 1943 incorporation.


Further, Luiz Carlos Trabuco Cappi is the only Bradesco President to have spend his entire career with the financial institution. Despite only working in one capacity, his career has been far from boring; Mr. Trabuco has hopped around locations, subsidiaries, and ranks of employment, including winning innumerable awards, honors, and accolades.

Luiz Carlos Trabuco Cappi was born in Marília, São Paulo, Brazil in 1951. Mr. Trabuco got done with secondary school at a young age, an honor in itself, something none of his peers were able to accomplish. Striving to keep his early streak of accomplishment momentously rolling forwards, the teenaged Luiz Carlos Trabuco Cappi enrolled in the University of São Paulo. After a few years at USP, he fruitfully completed – more like demolished – a postsecondary-level degree from the Faculty of Philosophy, Letters, and Human Sciences.

Before turning 18, at an age where most others are still fiddling around in high school – or even four-year colleges, if they’ve performed outstandingly well – the young Mr. Trabuco went to the nearby School of Sociology and Politics of São Paulo. The future financial sector executive would soon complete that degree, as well, a graduate certificate in Socio-Psychology.

After earning multiple degrees at universities 270-plus miles away from home, as a teenager, to boot, Luiz Carlos Trabuco Cappi found employment at Banco Bradesco’s original branch in Marília, coincidentally sharing hometowns with 18-year-old Luiz, in 1969. Shortly after, he was invited to join Bradesco’s metropolitan-based headquarters, bouncing around various departments and roles before settling in the marketing department as its Director in 1984. Trabuco was also President of both Bradesco’s insurance and pension subsidiaries, in 1998 and 2003, respectively.

Luiz Carlos Trabuco Cappi received consecutive awards in 2006 and 2007 for the Insurance Personality of the Year, given to the top performers in the field in Brazil. Mr. Trabuco was also named Entrepreneur of the Year in Finance by Isto É Dinheiro in 2015, following his advocation of and leadership in the purchase of HSBC Brazil.

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