America Out of Doors

Step outside sometime

December 15, 2017

The Importance of Positive Attitude for Success in the Market America Unfranchise Business

According to Jim Winkler, the vice president of sales at Market America Unfranchise, having a positive mindset translates to business success. In his Basic 5 series, he expounded on how to use the right attitude and knowledge to succeed in business.

Information is essential in business. Stay in the know by checking the Market America Unfranchise news features. Knowing what is happening will shape your business activities. Stick to reliable and well-known sources to avoid getting the wrong information. For your Unfranchise business, the Better Business Bureau is a reputable outlet.

Winkler also notes that successful people work harder. Before the money starts flowing in, they have the right attitude and put in an extra effort. They are not fixated on giving excuses as to why the business may not work but concentrate on accomplishing their goals and believe that things will eventually work out.

Many business people are not born lucky and have had to work for their success. Winkler got far in business by actively putting in resources to help him learn different skills. He suggests listening to audio recordings as these are flexible and can play in the background when doing other things such as exercising or while shopping.

Schedule weekly calls with your partners to succeed in business. Communicating consistently boosts knowledge. Note any issues you would like to discuss beforehand to make the best out of the time you have. Also, connect with the Market America Unfranchise community by taking part in conference calls, meetings, and through social media.

Winkler emphasizes that it is essential to take Market America Unfranchise as a business and not as a hobby. While a hobby costs money, an enterprise creates wealth. Start with the aim of seeing your business grow. With these pointers, it is evident that the right attitude determines how successful your business grows. Apply them to excel in what you do.

December 14, 2017

How Lori Senecal Is A Leader In The Advertising Industry

Lori Senecal points to her childhood on why she has been so successful in the advertising industry. She grew up with older siblings and their success inspired her. She is now the Global Chief Executive Officer of an advertising firm, Crispin Porter & Bogusky (CP+B). She was born in Canada and holds a degree she earned in sales and marketing. After she graduated she moved to New York City which is the heart of the advertising world. She has worked for a number of companies during the course of her professional career and is credited with leaving each one in a better state after her departure.

One of Lori Senecal’s early successes occurred when she both thought up and launched TAG Ideation. This was a new marking unit that focused on young adults. Her excellent work has led to her creating ad campaigns for some of the world’s biggest brands. Among these many companies are ones like Sprint, Nabisco, Staples. Xbox, Molson, and Weight Watcher’s. Additionally, she for a time was the Global Account Director for the Coca Cola Corporation. Visit cpbgroup to see more.

As a leader in the advertising industry, Lori Senecal has kept her finger on the pulse of changes in the industry and new, innovative ways to reach customers. One of the ways that many advertisers now use is creating Facebook ads since so many people use that website every day. According to Senecal, to advertise effectively on Facebook the advertiser first has to sort out what they want from their key performance indicators. Some companies want more likes while others want users to be more engaged with the advertised brand’s posts. Another way to advertise on Facebook is to make use of sponsored ads which show up directly in a customer’s news feed rather than on the side panel.

Prior to her role at CP+B, Lori Senecal was the top executive at Kirshenbaum Bond and Partners where she was a partner. She was also the firm’s President and CEO. Additionally, in April 2015 she was named as the Advertising Council, Inc. new Director. She has also received several industry awards, including the Quantum Leap Award which she was given in 2015.

Click here:

December 10, 2017

Eric Lefkofsky: Philanthropy of a Scientist

Eric Lefkofsky is a successful businessman, entrepreneur, and scientist. He is considered as an innovator of the field of medicine, and he developed several methods and devices to advance the capability of medicinal science. He is working with several scientists on a number of medical researches, and their main goal is to eradicate diseases that pose a threat to mankind. He established Tempus, a technological company which aims to create devices that will help scientists cure and treat several diseases, and one of the most ambitious projects that the company decided to build is a computer network that holds the largest collection of patient data in the world. This network keeps both molecular and clinical information on an operating system that can be accessed by anyone worldwide. Eric Lefkofsky is hoping that the project they are developing with Tempus would help thousands of people in the future.

Eric Lefkofsky is a philanthropist who decided that his purpose in life is to help humanity in the field of medicine and sciences. He established a foundation with his wife called the Lefkofsky Family Foundation, which was founded in 2006, and the main objective of their foundation is to enhance and improve the quality of life for everyone. The foundation is donating funds to education, medical research, cultural initiatives, and human rights protection.

Some of the schools which are benefiting from the Lefkofsky Family Foundation are the Academy for Urban School Leadership, Citizen Schools, Teach for America, and the Success Project – all of which are aiming to provide free education to the American youth and to alleviate the condition of the American education system. The Lefkofsky Family Foundation is also helping different human rights groups including Human Rights Watch, and they are giving them funds to protect the rights of everyone. Eric Lefkofsky believes that everyone has the right to live free, and any violation of their rights must be looked upon and groups who are mandated to protect these people must help them at all cost. The foundation is also giving a sum of their money to museums and other facilities which aims to promote culture. Eric Lefkofsky is hoping that his foundation will have a lasting impact especially to those who were assisted by his efforts.

November 23, 2017

Roberto Santiago, the Successful Brazilian Entrepreneur

Roberto Santiago is one of the most prosperous entrepreneurs in Brazil. He is also a renowned businessman and a proficient writer in Brazil. He is the sole owner of Manaira Shopping Mall, one of the largest malls in Brazil. The mall is the largest shopping center in Paraiba, the Brazilian state. The mall was opened in 1989. It is located in Manaira neighborhood between the city center and the beaches on the north coast of Joao Pessoa. The mall has about 300 stores and a Domus Hall located on the rooftop. The hall is soundproofed, air-conditioned, and it is equipped with music systems of high technology. The hall has a sufficient space that can be used to hold graduation ceremonies, conferences, exhibitions, wedding ceremonies, and other gatherings.


Roberto Santiago designed and established the mall with the intention that it would serve the whole family. The mall has now created employment for many people bettering their way of life. It has also attracted several companies leading to economic growth and improved social parameters in the region. The mall has eleven cinema rooms including a 3D room and several VIP rooms for entertainment. The mall has a gaming area that has various electronic gaming systems. It also has a university, a gym area, and a ballroom inside. It also has vast food courts with restaurants and fast food shops such as the known Espaco Gournment. The mall is one of the best places one can hang out in Brazil.


Roberto Santiago is 58 years old and was born in 1958 in Joao Pessoa. He grew up in the city and studied at the Pio X-Marist College. He later went to the University of Joao Pessoa where he studied and graduated with a degree in Business Administration. He started his career by working at Café Santa Rosa in Santa Rosa. He then started his own company that specialized in decorative products and making of cardboard boxes used for packaging. The company excelled and this encouraged him to invest in various retail industries. He later ventured and invested in the mall business.


Roberto Santiago has enjoyed substantial successes in the mall industry. He has great passion towards business, and he is dedicated to hard work and persistence. He also owns another mall known as the Mangeira Shopping Mall. The mall was established in 2013. Roberto Santiago is also a sportsman. He participates in various sporting activities such as motoring. He has received numerous awards and trophies in motocross and karts championships.


The two Robert Santiago’s malls have been built with modern technology and are among the largest shopping malls in Brazil. The malls have led to the economic and social growth of both Joao Pessoa region and the country. The malls have offered the residents and visitors an endless option in entertainment and a good shopping experience.


November 22, 2017

Going into the Equity Group Holdings and what it is about

According to resources the Equities Group holdings or EGHL for short is a is a financial services whose base is within the African Great Lakes. The headquarters of this company is in Nairobi, Kenya and its subsidiaries are within Kenya, Uganda,Tanzanian, South Sudan, Rwanda and the Democratic Republic of the Congo. This company was first founded in 1984 within the East African Community. The chairman of this service is known as Peter Munga and the Group CEO is James Mwangi. This company had over 6000 employees within it with assets that range over $3.5 billion. The estimated Shareholder is well over $624 million. The customer base of this company exceeds well over 6 million within the six African counties that it currently serves. This would make EGHL the largest and possibly most successful bank on the African continent, currently, and their Linkedin.

November 21, 2017

Desiree Perez and Jay Z Meet up with UMG.

Is Jay Z going to be taking his company, Roc Nation, away from a lucrative deal with Live Nation? The future is up in the air for Jay Z and his team at Roc Nation, including high ranking exec Desiree Perez, as the legendary 360 Deal with Live Nation is set to expire in 2018. Jay Z and Desiree Perez negotiated a 10 year deal worth $150 million total back in 2008 and now a ‘buy sell’ option is kicking in for both companies to re-assess the future of their partnership together.

Desiree Perez may not be a name well known among casual music fans, but she has been serving Roc Nation and working alongside Jay Z for almost twenty years now. Desiree Perez and Jay Z come together to make the big nations at Roc and so when the duo sat down with Lucian Grainge, the founder of Universal Music Group, the musical industry started to take notice and assuredly the teams at Live Nation did as well.

Lucian Grainge met with Perez and Jay at a restaurant in Santa Monica, CA. Grainge and Universal Music Group have long had a relationship with Jay Z but this meeting could signify an even larger partnership. A source close to UMG said, “Jay Z is phenomenal and it would be great to get further into business with him.” Universal Music Group and Roc Nation have until next year to work something out if Jay’s team is planning on leaving Live Nation.

Roc Nation has a slew of A-List talent that could be a difference maker for whatever company Roc Nation ended up signing with. Rihanna, Shakira, Jay Z and Meek Mill headline the group at Roc Nation though there are many other talented members on the roster. Perez is cited with helping to develop Rihanna’s career, specifically.

To  know more click: here.

November 18, 2017

Life Line Screening And Its Commitment In Preventing Diseases

A private company situated in Austin, Texas, Life Line Screening is a prevention and wellness company that was first established in the year 1993. The main founders of the institution were Timothy Philips and Colin Scully. Within a short period o time, the services of Life Line Screening expanded to the United Kingdom and USA. By the year 1998, Life Line Screening had its presence across the US and offered screenings to over 500,000 individuals. The company in 2007 started offering finger-sticking blood testing as part of its screening services so as to offer screening for a lipid panel ( Complete cholesterol count), C-reactive protein ( inflammation) and Glucose ( diabetes).

In 2007, Life Line Screening managed to launch their preventive health screening services in the United Kingdom. Services such as atrial fibrillation screenings were also introduced in 2008. The health screening services of Life Line Screening were introduced in Australia in the year 2012 whereby it used the name Screen for Life. Since its official launching, Life Line Screening has performed more than eight million preventive health screenings. The institution also conducts more than a million screenings every single year which normally includes electrocardiographs, blood screenings and ultrasound scans. These screenings are effective in detecting common diseases such as abdominal aortic aneurysm, peripheral arterial disease and atrial fibrillation.

Life Line Screenings only charge a small fee for their screening health services. It also conducts more than 16,000 local community events each year which are meant to offer screening screenings. The staff that serves at Life Line Screening has the required expertise and experience needed to conduct effective preventive health screenings. The main aim of Life Line is to help their clients identify potential problems early in enough and also seek medical attention if any diseases are identified. In order to identify common health problems, Life Line Screening has entered into partnership with professional doctors to improve the quality of life.

Providing for health screenings is normally easy and simple. Most of the procedures are non-invasive and a patient does not need to be admitted. It’s important to remember that one should put on loose clothing that will not interfere with the screening procedures. A patient should also keep off turtle necks and long sleeved tops. Book an appointment with the institution conducting the screenings early in advance to avoid last minute disappointments. If any diseases are detected during the health screenings, make sure you get treated immediately.

Find more about Lifeline Screening:

November 13, 2017

The Sensational Celebration Whitney Wolfe Herd Planned For Bumble Bizz

The launch of Whitney Wolfe’s Bumble Bizz was at The Grill, the former location for the iconic Four Seasons, and the original home of the power lunch. Whitney feels power lunches are not only for men, and women deserve to be seated at the table. Bumble Bizz is a career app, and for heterosexual interactions women have the first move. The app promotes mentorship among women, and sharing information. The celebration began with cocktails before the guests had dinner in the main dining room. Whitney Wolf Herd welcomed her guests including her cohosts Kate Hudson, Fergie, Karlie Kloss and Priyanka Chopra.

Fergie spoke earlier in a classic red power suit, and spoke of her Duchess Music label, becoming a mom, her career, and her work and family schedules. She talked about the importance of meditation, and the delicate balance required to be a mom. She said the day she stopped singing due to becoming a mom would never happen, and believes women must take charge, become comfortable with power, and remove past fears.

Whitney herself outlined what she believes is missing in current society. Although she admits Hashtags have power, she does not feel it is enough. The crowd listened attentively and included Princess Beatrice, Rachel Zoe, Amy Astley, Sara and Erin Foster, Leandra Medine, and numerous others. Whitney is trying to ensure the next generation is spared from what is currently happening, and cited this as her reason for creating Bumble. This sentiment was furthered by Chopra of Quantico on Mondays. She believes the opportunities given to women regarding their vocations, careers, and ability to choose the terms for their lives are what is being furthered by Bumble. The evening was about women providing support for each other.

The conversation was lively and concerned current events. The guests enjoyed filet or salmon mignon, tuna tartare, and after dinner cocktails before the special surprise performance began. This started when the stage was taken by Fergie in a sparkly jacket featuring a grizzly bear embroidered on the back and a tracksuit. She immediately launched into I Gotta Feeling, closely followed by Fergilicious. The chorus was changed to Bumbilicious. As the director of field marketing, Samantha Fulgham was with Fergie in the middle of the circle that was formed quickly. Fergie pulled off a split in the very center of the dance floor, and this ended the evening with the perfect sense of a female power move.

Whitney Wolfe info:

November 13, 2017

Jos Auriemo Neto has a Unique Vision for JHSF

José Auriemo Neto has a passion for being different and innovative. He has always been inspired by the real estate sector of the developed countries. Hence he has entered into a partnership with several international brands. In this way, he has brought these reputed international brands to Brazil. This was not an easy thing as none of these brands were interested in investing in a slow-moving economy such as Brazil. José Auriemo Neto has managed to change all this today.

He continues to attract foreign investment in Brazil today as he is investing in large-scale infrastructure projects like five-star hotels, resorts and so on.

JHSF is a real estate company with humble beginnings. It was set up in 1972 by the brothers, Fabio and Jose Robert along with two other partners. The hard work of everyone in the company made it a leader in this highly competitive industry within a few decades. JHSF continues setting new standards for the other companies in this sector.

The company provides real estate solutions that are modern and innovative. This was the first company that set up a green building in Brazil. JHSF set up a luxurious residential building in 2011. It was called Vitra. This was an environmentally friendly building. It had green features that were not offered by any other real estate company. This company is always looking for new opportunities and accepting challenges. It entered the hotel business in 2014 with the Hotel Fasano. Since then, JHSF has bought several hotels as well as restaurants in Brazil. The company is expanding its geographical reach now. Hence it has entered the overseas market by making inroads into the New York, Miami, as well as Punta Del Estate markets. All this is a result of the vision of its Chairman and CEO, José Auriemo Neto.


November 12, 2017

Richard Mishaan’s Career in the World of Design and How He Shares His Story through Writing Books

Richard Mishaan of the reputable Richard Mishaan Design keeps the sector of interior design within the United States lively and active. Thanks to him, the standards of design quality in the country are always on the rise. A native of Cartagena in Colombia, Mishaan had the upbringing that suits a creative designer. Right from a young age, he got to see the beautiful and colorful sceneries of Colombia, and that made him develop an undying passion for colors and coloring. He also spent a significant part of his youthful life with Italians and again that made him creative in his art. Upon relocating to New York, he was already in possession of an invaluable experience that others in the industry did not have the privilege of possessing.

Mishaan’s Career

To supplement his talent and to qualify as a professional in the art sector, Richard Mishaan had to enroll for a Bachelor of Arts and a Bachelor of Architecture degrees. After attaining the two from the New York University and the Columbia University School of Architecture respectively, he was taken in by Philip Johnson as an apprentice in the early 80s. After leaving Philip Johnson, he got his license to ply his trade within and without New York. Since then, he has worked on some extremely sensational designs, including on the Upper West Side Townhouse, 93rd Street Sales Center. Besides the commercial projects that he has completed so far, he was also the man who handled the interior design works for Hampton Summer Home. The Shelborne Hotel and the Trump World Towers, on the other hand, are some of the public and luxury places that Richard Mishaan has worked on. These projects are some of the examples that many designers imitate from due to their high-quality.

Authored Books

Richard Mishaan is the brain behind Artfully Modern and Modern Luxury: two books that upcoming designers and even other citizens use as guides to design. The books were published in May 2009 and November 2014 respectively, with The Monacelli Press being the publisher for both. It is through the books that Richard Mishaan satisfied his passion for sharing about his work with the world of design.