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March 05, 2019

The Name of Eucatex

Flavio Maluf was born into a powerful and wealthy Brazilian family, a power and wealth he has multiplied many times over. After high school, Maluf graduate from the Armando Penteado Foundation Foundation with a degree in Mechanical Engineering. However, instead of entering that profession, he pursued a lifelong career with Eucatex, the family business. He did so well in the ensuing years that in 1997 he was made its top leader.

Maluf tells aspiring business leaders that such roles are not easy. He says he has found that many such individuals have the false assumption that being a business executive means less work and more money. This is because an executive leadership position means that you are responsible for continually making sure the business stays profitable and becomes more so. See more on Wikipedia.

Maluf says another mistaken assumption is that if you want to start a new business, you have to already have a lot of money first. He says that it is not about having a lot of pre-existent capital and not entirely about hard work. He says it is about working smart while you are working hard.

When Flavio’s great grandfather, Salim Maluf, first started Eucatex in 1940, it was only a sawmill, but one of the largest in all of Latin America. In the 1960s, Flavio’s uncle and father enlarged the scope of the company and led it to enter the wood fiber lining industry. Its name, Eucatex, comes from the fact that it makes wooden slabs from Eucalyptus trees.

During a typical workweek, Flavio he in his office works from 8:45 a.m. to 6:30 p.m, four days a week. And then one day every week he visits one of his affiliated offices. He gets his ideas for things Eucatex can make from magazines, the internet, and just shopping around and looking at the products out there.

Read more full interview of Flavio here:


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