Unicorn Queen and Lime Crime innovator, Doe Deer
A whimsical and intensely pigmented cosmetic line by Lime Crime, founded by Doe Deere, brings to life the essence of fairy tales along with beauty.
Meet Doe Deere, CEO and founder of Lime Crime, who started off with a mission to revolutionize makeup from the way you shop for it, to the way it makes you feel.
Lime Crime hosts a vast display of everything from iridescent, bold lipsticks, to semi-permanent hair dye and eye shadows, just to name a few.
What sets the brand in a league of its own is it’s all certified, cruelty-free and vegan products. You can be bold with your beauty and confident that it’s safe for your body.
Doe Deere began her career as a budding fashion designer, studying at the Fashion Institute of Technology in New York City. In 2004 she embarked on a DIY online fashion site which featured her own designs and clothing, which she showcased by modeling them herself.
Realizing how difficult it was to find bright, bold shades of cosmetics, Doe decided to formulate them herself. Combining her love of fairy tales, makeup, and imaginative, vivid colors she began creating her own makeup, sowing the seeds of what was to eventually become Lime Crime.
By posting online makeup tutorials and hosting giveaways for her makeup and accessories, she noticed the feedback was more remarkable and considerably larger than it was for her fashion designs.
Discovering her niche, she never looked back.
In 2008 Lime Crime was founded, with a unicorn for a mascot that represents individuality and rare beauty. Doe Deere came up with the name from her favorite color, bright green, and cosmetics so vivid and bold that wearing them might be considered a crime! Talk about a fun way to brand the products!
The vegan and cruelty free makeup offers loose, pigmented eye shadows, liquid to matte lipsticks, iridescent lip sticks, semi-permanent hair dye, pop on nails, and much more.
The fan base call themselves unicorns as well, since it takes bravery and confidence to rock bright, shimmery colors, that defies expectations. The colors are innovative and usually hard to come by, so being a unicorn definitely means you’re going to stand out from the rest.
Lime Crime is sold online and also available in retail stores in the U.S and worldwide.
When asked what trend excites her the most, Doe Deere says it’s definitely Generation Z and their immediate social media feedback that keeps her in the know. She believes Generation Z, the first fully digitized generation who grew up with the internet and all things digital, are going to change the future of online shopping.
Doe Deere’s accomplishments also include being named one of the Top Inspiring Female Entrepreneurs by Self-Made magazine. She is an avid supporter of women ran businesses and animal rescue operations.
“Beauty should make you feel happy.”
The future of Lime Crime is as bright as its colors, with an Instagram following of 3 million people and counting, along with the unicorn fan base, it embodies happiness and inspires individuality, something to be appreciated and admired. Learn more: https://californiablog.org/content/doe-deere-releases-lime-crime-kitty-bundles-lip-color-duos-benefit-feral-cat-rescue