José Borghi: Advertisment Innovator
José Henrique Borghi stands as an absolute giant in Brazilian advertising circles. His unorthodox ideas and advertising campaigns he’s created for his clients propelled him to the top of the industry, now sitting as chief creativity director and co-CEO of Mullen Lowe Brazil, the third largest advertising agency in the country. Borghi’s unique ideas and approaches have garnered nothing short of total success for his clients and have hailed some of his works, particularly “Mammals of Parmalat” as among the most influential and inspiring Brazilian advertisments ever created. His remarkable work has enabled him to represent several major name clients such as Unilever, Proctor, Mitsubiti and Fiat, including being responsible for the latter’s overwhelming automotive sales from their break out into the Brazilian market vehicle market and learn more about Borghi.
His talent is backed by equally impressive credentials. He holds a degree in marketing as a graduate of the prestigious Pontifical Catholic University. His professional advertising experience includes his time at Standart Ogilvy, Leo Burnett, DM9DDB, Talent and FCB. He cofounded his own successful advertising agency, BorghiErh Creative Intelligence, which ultimately would merge with Lowe and, subsequently, Mullen to form Mullen Lowe Brazil. His accomplishments include winning over forty awards from the New York, London and Cannes Festivals for his work. His efforts have named his work at Mullen Lowe Brazil as “Professional Advertising agency of the year” in 2009 for both the Brazilian Advertising Professional’s Association (APP), as well as the Columnist Awards, and again in 2014 by the Brazilian Advertising Association (ABP) and Borghi on Facebook.